Lu Buwei(呂不韋)
Lu Buwei(呂不韋)
(B.C?-235 BC)
His last name is (Lu), his parents gave him
the name (Bu Wei), and his birthplace is in Henan Province, China.
|
呂 |
It means the spine. It is also one of the
Chinese surnames. |
|
不 |
The word means no. |
|
韋 |
It means leather. It is also one of the
Chinese surnames. |
He is an outstanding businessman. He is
also a famous politician.
About (Lu Buwei). There is a story about
him in history books.
After Qin Shihuang became the king of the
Qin Kingdom, (Lu Buwei) became the prime minister of the Qin Kingdom.
He has a dream.
He wanted to collect papers from various
academic schools in China at that time and put them together into a set of
books.
The Kingdom of Qin is the most powerful
kingdom in China.
Many talents from other kingdoms came to
the Qin Kingdom to seek development.
(Lu Buwei) gathered these people and spent
several years.
He edited a set of books with a total of
more than 200,000 words.
This set of books can be regarded as the
earliest encyclopedia in China.
He thinks this set of books is perfect.
But how to promote this set of books.
He is a businessman who knows how to
market.
He thought of a good idea.
He showed this set of books in the capital
of the Qin Kingdom.
He put a notice beside the book. The notice
says.
If someone can find a useless word in this
set of books, then that person can get 1,000 gold coins as a bonus.
This action aroused discussion from the
masses, and the book soon became a bestseller.
This idiom is used to describe a book that
is very well written, and every word in it is more valuable than gold.
Dear friend, what inspiration or thoughts
did you have after hearing this story.
If you were Lu Buwei, how would you promote
your own editor-in-chief's new book? Do you think knowledge is valuable or gold
is valuable?
I hope this story will give you some new
gains.
呂不韋(Lu Buwei)
呂不韋(西元前?年-西元前235年)
他的姓是(呂)，他的父母給他取的名字是(不韋)，他出生地位於在中國的河南省。
|
呂 |
是脊椎骨的意思。也是中國人的姓氏之一。 |
|
不 |
這字是不的意思。 |
|
韋 |
是皮革的意思。也是中國人的姓氏之一。 |
他是一位傑出的商人。他也是一個著名的政治家。
關於(呂不韋)。歷史書上記載過一個關於他的故事。
秦始皇就任為秦王國的國王後，(呂不韋)成為秦王國的宰相。
他有一個夢想。
他想要蒐集當時全中國的各種不同的學術流派的論文並彙整成一套書。
秦王國是全中國最強大的王國。
其他王國有很多人才到秦王國尋求發展。
(呂不韋)召集了這些人並花費了好幾年的時間。
他主編了一套共有20多萬字的書。
這套書可以算是中國最早的百科全書。
他認為這一套書非常完美。
但如何推廣這一套書呢。
他是一個非常懂得行銷的商人。
他想到一個好主意。
他把這套書展示在秦王國的首都。
他放了一張告示在書的旁邊。告示寫說。
如果有人可以在這套書中，找到一個沒有用處的字，那這個人就可獲得1000個金幣當作獎金。
這個行動引起來群眾的議論，這套書很快就成為一套暢銷書。
這句成語被用來形容一本書寫得非常的好，裡面每一個字都比黃金還貴重。
親愛的朋友，你聽完這個故事有怎樣的啟發或有怎樣的想法呢。
你如果是呂不韋你會怎樣宣傳自已主編的新書呢?你認為知識貴重還是黃金貴重呢?
我期待這故事能讓你產生一些新的收穫。