Why are my customers dwindling(酒酸不售)
During the Warring States Period in China,
a famous thinker (Han Fei), he wrote a story.
There is a man in the Song Kingdom who has
been working in a brewery since he was young.
He studied very hard. After several years,
he has developed great winemaking skills.
He felt that the time was ripe and he
opened a shop on his own.
The decoration of his shop is very
beautiful, and he hangs the signs very high and conspicuously.
When it first opened, business was very
good, because his wine was good, he was very polite and sincere.
But after a month passed, his business was
getting worse and worse.
He was very upset, he didn't know where the
problem was.
His business is very poor, his customers
are few, and all the wines he brewed are overdue.
So he had to ask an old man who had lived
there for a long time.
The old man felt very puzzled when he heard
his question.
The old man went to his shop and actually
observed it for a week.
A week later, the old man said to him.
I finally found the reason for your bad
business.
He answered happily.
That's great, where is the problem.
Said the old man.
The problem lies with the dogs you have.
He was very puzzled.
What does my dog have to do with bad
business?
The old man said with a smile.
Your winemaking skills are very good, but
you know too little about your customers.
Many of your customers are sending his
servants to buy wine.
When these servants arrived at your shop,
the dogs barked at him, so these servants went to another shop to buy wine.
Many of your customers are ordering his
children to buy wine.
When these children arrive at your store,
the dogs bark at him, so these children go to another store to buy wine.
This is why your business is getting worse
and worse.
This idiom is used to describe a person who
is not good at running a company.
This idiom also reminds us that in addition
to our own ability to succeed, there are many external reasons that we have to
consider.
Dear friend, what inspiration or ideas do
you have after hearing this story.
Do you think that as long as a single
element is established, one thing can succeed? Have you ever thought that among
your customers, the real decision-maker and the executor may be two different
people?
I hope this story will give you a little
bit of gain.
酒酸不售(Why are my customers dwindling)
中國的戰國時代，著名的思想家(韓非)，他寫了一個故事。
宋王國有一個人，他從年輕的時候就在一間釀酒工廠工作。
他很認真的學習，好幾年後，他已經培養出了很棒很棒的釀酒的技巧。
他覺得時機已經成熟，他自立門戶開了一家店。
他的店裝潢裝潢的很漂亮，他把招牌掛得很高很顯眼。
剛開幕的時候生意很好，因為他的酒釀的好，他態度很有禮貌而且誠懇。
但是一個月過去後後，他的生意卻愈來愈差。
他很煩
你釀酒的技巧很好，但是你對於客人的了解太少。
你的顧客中，有很多人都是差派他的僕人來買酒。
這些僕人到了你的店前，那幾隻狗就對他狂吠，因此這些僕人就去另一家店買酒。
你的顧客中，有很多人都是命令他的小孩來買酒。
這些小孩到了你的店前，那幾隻狗就對他狂吠，因此這些小孩就去另一家店買酒。
這就是你的生意愈來愈差的原因啊。
這句成語被用來形容一個人不擅長經營一家公司。
這句成語也提醒我們，一件事情的成功，除了自已本身的能力要好之外，有很多外部性的原因我們也要考量進去。
親愛的朋友，你聽完這個故事有怎樣的啟發或是想法呢。
你認為只要一個單一要素成立，一件事情就能成功嗎?你是否想過，你的顧客中，真正的決策者與執行者可能是兩個不同的人呢?
我希望這故事能讓你產生一點收穫。
韓非子·外儲說右上
